Daily Express and the front page of The Times Essay

Write a comparison of the two or three articles on the inside page of the Daily Express and the front page of The Times, explaining how the two pieces are appropriate for the newspaper for which they are written. The reported story is that Peter Foster helped Cherie Blaire buy two flats in Bristol, while not knowing that Peter Foster is a fraudster. The Daily Mail released the story, followed by a front page article. The Daily Mail is a tabloid and uses a huge heading, wanting to use this story to attract lots of readers and pass on their message. The Times is a broadsheet and therefore does not use such a large heading but has a balanced view, on this story, giving facts and opinions. The Daily use a medium sized picture which is unflattering, as Cherie Blair looks very stressed out, guilty, panicked and very untidy as her hair is out of place. She is looking desperate and it looks like she regrets what’s she done and wishes she could turn back time. This picture is a really emotive picture which makes the reader feels remorse for her. Her make up does not match her clothes; this is showing that is feeling too stressed to care about the way she looks. In The Times the central picture is of Cherie Blair and is very huge. The Times show a very emotive picture of Cherie Blair; she is looking up, this shows she is looking up to God and asking him to help her. This picture also shows weakness, which makes the reader think that Cherie Blair has done something very wrong; her make up is worn out again as it was in The Daily Mail this shows she has much more important things to think about and really cannot be bothered to re apply her make up when it wears away. In The Evening Standard the image is showing a completely different style from The Times and The Daily Mail. The background of the picture is red, this shows The Evening Standard supports the Labour Party as red represents them; also this is a colour that expresses love and affection. This means Tony Blair supports Cherie Blair and he is showing his affection to his wife. Cherie Blair has her eyes closed this shows they are very close together; and this shows whatever Cherie Blair does it affects her husband. You can’t see Cherie Blair’s arms, this making look like they are merging together. They are focusing more on Cherie Blair; you can see this because there is more of her face than his. Cherie Blair is shown wearing some jeweller, this shows not only is she posh but she is also a mother, wearing make up shows her femininity. All images give a huge impact on the article and fits with what they are saying. The Daily Mail’s headline is â€Å"Cherie gives her story†. They have written it all in capital letters to make it stand out more. The word â€Å"story† implies that The Daily Mail thinks she has made it up because story means made up. Also story means there is not only one view but two views on this. The headline of The Daily Mail is written in very huge font size and takes up much more than the actual article. Instead of the strap line which The Times has in the beginning, they use topic sentence. The topic sentence is in bold and the first word of the caption is in capital. The caption gives us a quick idea what the article is about. It gives some space between the headline and pictures. The Time’s headline is â€Å"I am not a superwomen- I am sorry†. This headline shows that she just a normal human being and made a mistake just as every other human makes mistakes. The Times has two strap lines so that we know the two main things the article is about. They say she admits she made two mistakes and makes the readers against her. The Times use medium sized bold writing. For the strap lines they use two bullet points one and font is smaller than the headline. They have done this to show the strap lines are important and tell the reader the things discussed in the article. Underneath the article is written in smaller font but Cherie Blair’s name in the beginning is written in capital letters and slightly bigger than the rest of article. The by line, in The Times, is written in slightly bigger font size the article whereas in The Daily Mail the by line only the name of the person that the article is written by is bold and bigger font size than the rest of the text. The writing does not have hardly any space between them. The Evening Standard headline say â€Å"I’m very proud of Cherie†, it is written this is saying that Tony Blair agrees fully with his wife. Eyes are drawn to headline because it is bigger and bolder than The Times and The daily Mail. It uses topic sentence to start off the article just as The Daily Mail does. The topic sentence is bolder and slightly bigger than the rest of the text. Tony Blair names written in bold and capital letters, they did this to divert the attention to Tony Blair and say it’s not only Cherie fault but Tony Blair’s fault too. They use lots of spaces between text and heading.

Luxury Brands Essay

Luxury Brands: What Are They Doing About Social Responsibility? David S. Waller, Marketing Discipline Group, University of Technology Sydney Anurag G. Hingorani, Marketing Discipline Group, University of Technology Sydney Abstract Although luxury goods may be synonymous with extravagance, lavishness, and even waste, it may appear to be a contradiction that a number of companies that manufacture and sell luxury brands have also discovered the value of being socially responsible. With growing criticism of the high costs and exploitation in the manufacture of luxury goods, some companies are increasing the extent to which corporate social responsibility and sustainability issues feature in their business practices. This paper will look at the issues regarding luxury brands and social responsibility, and will focus on LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate. Introduction Despite the recent global financial crisis and continuing economic troubles worldwide, sales of luxury brands are growing. According to the Luxury Goods Worldwide Market Study, luxury spending in 2011 rose 8% to â‚ ¬185 billion ($US274 billion) in 2011, with growth in the US, Europe and China, which was after a fall in sales in 2008 and 2009 (Holmes 2011). Brand names like Chanel, Yves St Laurent, Louis Vuitton and Tiffany & Co. have become household names and brands that some people aspire to purchase and wear. However, luxury brands have also been often criticised for being extravagant, overpriced, exploiting third world suppliers, and wasteful when many people are struggling financially. As luxury brands promote themselves to the global audience, some companies are increasing the extent to which corporate social responsibility (CSR) and sustainability issues feature in their business practices. This paper will explore the issues related to luxury brands and social responsibility, with a particular focus on LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate which includes internationally recognised brands such as Christian Dior, TAG Heuer, Fendi, Marc Jacobs, Guerlain, Kenzo and Givenchy. A content analysis of the 2010 Annual report will reveal the CSR initiatives/activities undertaken by LVMH and some implications for CSR disclosure will be discussed. Background Since some embarrassing corporate ethical and financial disasters, many organisations are taking steps to improve their corporate governance, ethical practice and CSR activities (Agrawal and Chadha, 2005; Margolis and Walsh, 2001). There has been particular interest in CSR, in which there is a â€Å"concern for the impact of all of the corporation’s activities on the total welfare of society† (Bowman and Haire, 1976, p. 13). CSR activities and disclosure have increased with organisations identifying different types of CSR initiatives that they undertake, including those that relate to work output, HR activities, social/community commitment, and environmental initiatives (Gray, Owen and Maunders, 1987; Luo and Bhattacharya, 2006; Waller 2009; Waller and Lanis, 2009). These CSR activities can help promote a specific image that management would like to portray to its various stakeholders, and counter criticism for other issues that may affect the company. The luxury industry thrives on the creation of an image and the communication of brandassociations. This contributes to the interest in luxury brands by many consumers who might want to portray a particular image or feel a certain way by acquiring and consuming luxury goods and services. Not only consumers but also academic and industry researchers are  interested in luxury brands (Bendell and Kleanthous 2007; Fionda and Moore 2009; Kapferer and Bastien 2009; Phau and Prendergast 2000). Most consumers prefer to purchase a wellknown, reputable brand over a cheaper, unknown brand, especially when making highinvolvement purchases, or products that reflect a buyer‟s personality. Luxury provides selfexpression which reflects class, status, and quality. However, at a time when there is increasing unemployment, economic troubles around the world, and a downturn in sales, there is a concern that a luxury brand is elitist and uncaring for the wider community. In 2007, the WWF-UK measured 10 luxury brands on their environmental, social and governance (ESG) performance – and the brands did not fair well (Bendell and Kleanthous 2007). In relation to the marketing of luxury brands in a world of rich and poor, the report states: â€Å"Luxury brands are experiencing rapid expansion in societies that contain both very rich and very poor people. Such societies can view displays of conspicuous consumption as a threat to social cohesion. This is true, for example, in China, where the authorities in Beijing have banned the use of billboards to advertise luxury products and services. In this context, the credibility of luxury products and services will be derived from their ability to generate wellbeing, not only for consumers, but also for those involved in (or affected by) their production, use, reuse and disposal.† The report ranked the top 10 largest luxury goods companies on an environmental, social and governance (ESG) performance ranking. This was based on: (1) what the companies report to the community; and (2) what media and non-governmental organisations have said about the companies. The companies were given a score out of 100, and graded from A (the best) to F (the worst). Out of the 10 companies, none were graded more than a C+ with L’Oreal topping the ranking, followed by Hermà ¨s and Louis Vuitton. By being more proactive in their civic responsibilities and keeping within government regulations in their business operations, an organisation can build a reputation as a good corporate citizen. Some CSR activities that luxury brands can undertake include eco-friendly ingredient sourcing, fair pricing, eco-manufacture, and efficient non-wasteful distribution, as well as corporate sponsorship. This study will examine the CSR activities run by LVMH Moà «t Hennessy Louis Vuitton, the world‟s largest luxury goods conglomerate, via a content analysis of the LVMH 2010 Annual Report. The main company information about LVMH is found in Table 1. Table 1: LVMH Moà «t Hennessy Louis Vuitton Company Information Luxury goods, retail Industry Founded Headquarters Products Brands 1987 Paris, France Clothing, cosmetics, fashion accessories, jewellery, perfumes, spirits, watches and wines Includes: Moà «t et Chandon, Hennessy, Glenmorangie, Fendi, Donna Karan, Givenchy, Kenzo, Louis Vuitton, Marc Jacobs, Parfums Christian Dior, Guerlain, Bulgari, TAG Heuer, Zenith, Hublot, DFS, Le Bon Marchà © â‚ ¬20.32 billion â‚ ¬3.032 billion 83,540 Methodology Organisations can communicate their CSR information through a variety of sources such as advertising, annual reports, public relations and their websites. In this study, the annual report was analysed as this is the only document produced regularly to comply with regulatory requirements and is central to the organisation‟s own image (Gray, Kouhy and Lavers 1995). After finding the LVMH 2010 annual report online from the company website (www.lvmh.com), a search was made for a social responsibility section in the report.

Health as a human right Essay

The observed recent advancement in preventive, primary health care, early intervention programs, coordinated health care trials in Australia as well a the population health developments have tried to explore the possibility of changing the current emphasis of health care from the responsive acute care to the more integrated system where the entire whole population is managed for the well being of all (Michael2003). In this concept it is thus generally accepted that much of the illnesses experienced in the communities are preventable or can be managed in a more constructive manner rather than the way it has been up to today. From this view therefore, much of the disabling illnesses need not occur but rather be avoided through the better managed models, lifestyle changes and education programs (Hugh 2003). Health and wellbeing In this modern world that is becoming more and more business oriented, the idea of prevention rather than cure seems to be more appealing due to the quality of life that the individual leads as well as the health outcomes in general (Flowers 2002). A costly health care is avoided when prevention is given the first priority while at the same time helping the community to better understand how to live a more fulfilling life (Keyes 2002). The opposite to prevention would to continue to respond to the emerging health problems at a much more expense and to thus accept that a great amount of GDP would be spent on health care not forgetting that this would degrade the quality of life that the citizen lead. It is in this light therefore that the concept of a better sustainable natural health environment turns out to be even more appealing hence carrying a greater part of the community priorities (Hugh 2003). This calls for a greater consumer participation where the awareness of what supports a healthy/unhealthy lifestyle is taught to all. But though very attractive, one realistically questions if this is a workable context (Michael2003). It has been noted that the social inequality is increasingly characterizing the Australian society and thus the main concern here is that the economy may not be able in the future to support the living standards that the Australians are used to (Richard2002). For the rural communities, the problems seem be doubled. In the rural communities, the wealth that they used to create is diminishing and what used to be the rural production in Australia is now continuously being replaced with a dominating mineral industry. It was only until the early 1980s that agricultural products used to be the single most important source of income for most of the Australian community. The rapid growth of the mineral industry has replaced agriculture to an extent that the earnings from mining nearly double those from agriculture (Hugh 2003). This reduced generation of income in the rural community implies that the distribution of wealth will definitely be affected (Flowers 2002). Some observers have linked a sustainable economy to a sustainable health. Australia is however still not yet a nation that does recognize the great importance of linking the wellbeing of the general community to the economic activities (Smart and Sanson 2005). Though this be the case, the European population could maybe be regarded as the healthiest population as it enjoys a life expectancy of over 80 years (Keyes 2002). Good health and expanding economies are two ideas that are mutually compatible and thus are able to co-exist though this is not yet achieved. From this perception thus, a principle of sustainability in an environmental and economic sense can be generated and be considered to apply both equally to the ideology of shaping the health care system as well as coming up with a preventive approach to the wellbeing of the community (Hugh 2003). The Australian health system has like the education system become institutionalized and thus does no longer serve the community needs (Flowers 2002). In this regard, it is no longer able to respond to the values of as well as aspirations of the people but on the centrally alienates them from the control of their own values and consciousness (Keyes 2002). This has been the case since when the health system are under the control of institutions, then the power of the individual to determine how they exists within these structure is lost and with this kind of loss, such society ills as stigma cannot be avoided (Michael2003). It is within these communities where a strong move towards an economically rational view of capital as well as of service provision is upheld (Richard2002). In this view when the health system is seen as a ‘marketable good’ just any sector such as education, then the view of taking health care to be a public good cannot be put in question. From the WORLD health Organization, health is defined as the state of complete mental, physical, social well being and thus not just the absence of an infirmity or disease (Smart and Sanson 2005). Since most of the modern perspective is financially based, then even the health system is planed from this perspective. It is not possible to attain the vision of a well society while at the same time one is not realistically considering the all elements that would be required to make such a realization a possibility (Hugh 2003). It is within the human rights framework where the guidance of how to respond to the public health challenges is supposed to come from. Wellbeing is often measure interms of satisfaction in life and happiness (Richard2002). Wellbeing is actually about having and maintaining a meaning in life; being able to fulfill our potential and thus feel that our lives are a worthwhile. Our subjective or personal wellbeing is usually determined by our genes, social conditions, personal choices and circumstances as well as the complex manner in which all of these interact with one another (Flowers 2002). By affecting our personality, genes influence our wellbeing. This could thus translate to such traits as neuroticism and extraversion that are all associated with a lower and higher wellbeing respectively (Keyes 2002). Since the genetic influences here are not immutable or fixed, they are frequently shaped by the environment, upbringing, general conditions of life and the personal experiences. In regard to health, most of the characteristic and qualities that are related to the wellbeing of a person are also related to the health of the individual. Thus wellbeing has been regarded as one that does play a central role in enhancing health through the direct effect in such processes as the immune system, physiology, diet, exercise, drinking, smoking and other lifestyle behavior (Michael2003). The question of what cause what then emerges (Hugh 2003). A human right approach Human rights can be considered from two levels. First from the international system of treaties and from a conceptual framework that shapes the action (Richard2002). In Australia, the Consumers Health Forum of Australia (CHF) is what is concerned with the voicing the concerns of health consumers. Being an independent non-governmental organization it mainly shapes the Australian health system by having the consumers involved in the health policies (Smart and Sanson 2005). If the health sector and the wellbeing of the citizens is taken from a wider view, then it is possible to invest more resources in a more effective manner so as to optimize these benefits to the whole community (Flowers 2002). Adopting this concept would require the identification of some of the key elements that would encompass a healthy society from which it would be expected that health individuals would live in. some of these concepts include but are not limited to; 1. recognizing the impact and role of work in the wellbeing of the individuals. 2. enhancing more consumer participation and improving community education. 3. Coming up with policies that will enhance a healthy sustainable environment both social and natural. 4. ecognizing the major role that the lifestyle choice plays in enhancing the community as well as individuals wellbeing. 5. implementing early prevention and intervention programs in a more extensive manner rather than having to wait to have endpoint interventions. 6. promoting the idea of having to a lead a qualitative kind of life as opposed to the quantitative view. Such a approach to a sustainable health system will be a gradual process. Many of the factors that contribute to the well being of the individual are interrelated (Michael2003). The relationship between these factors are in most cases reciprocal. A good example is the observation that happier people are more likely than the depressed sad families to do better work, have more friends, and even earn higher income. The interrelation of these factors with well being are quite clear. As work offer purpose in life, unemployment is associated with a loss of income. Other factors such as being religious offer a good flow of social connections, sense of purpose, spiritual support and a moral code that eventually sums up to the wellbeing of the person (Hugh 2003). The lack of one of these factors sometime is compensated though partly by the presence of the other. It has been estimated that an average Australian rates their satisfaction and general happiness to about 75 per cent. Of late, the Australian government has stated that a growing strong economy is their main responsibility and goal. Economic growth has in the past been associated with the indicators of better health, wellbeing and a high quality of life. In this regard, it is globally accepted that money matters most as it does help people to meet their basic needs (Flowers 2002). The link between health, law and human rights. Health systems in all sectors of life can be analyzed for the impact they have on equality, human dignity and freedom as well as how effective they are in treating or preventing disease or ill health (Smart and Sanson 2005). The close association that is there between law and health is rarely fully appreciated by the health care providers (Hugh 2003). The law and in particular that which is mainly concerned with the provision of human rights should be well understood by the health care providers who are usually reluctant to engage in it so as to be better placed to improve health care quality (Michael2003). If this is to be achieved then the following need to be achieved; 1. Ensure that all persons are empowered as well as informed to make responsible decisions regarding medical care and treatment on the basis of a genuinely informed consent. 2. Take all appropriate administrative and legislative measures to ensure that all people enjoy the right of attaining the highest possible health standard without any form of discrimination. 3. take all administrative measures to ensure that access to healthcare facilities is made possible to all persons (Flowers 2002). Conclusion Just like the wider economic system, health care is increasingly becoming concerned with prevention, sustainability, early intervention as well as the long-term management of the wellbeing of its citizens. This would imply having to move health care issues beyond the reactionary crisis that is mainly based on acute care model and thus in its place have a more integrated program that is based on preventive care. This can be accomplished on the recognition that ‘health’ is usually a function of various environmental and social variables. To prevent the health care from collapsing in the future due to the heavy weight of acute care needs, health professional must become more involved in the education, community care, self-management, prevention as well enhance the consumer empowerment processes. It is worth noting much of the illnesses today in the health sector such as cardiovascular disease, diabetes and the respiratory diseases are all preventable or manageable if not totally preventable and thus it is within the realistic aim to lessen the burden.

Informative Explanatory Synthesis Green Power Assignment

Informative Explanatory Synthesis Green Power - Assignment Example The threat of environmental degradation can be significantly eradicated because nature has provided mankind with alternative sources of sustainable or renewable energy and the power to exercise discretion in policy making. There are several features of the environmental crisis, as a result of the burning of fuels. One of the features of burning fossil fuels is the release of an array of pollutants such as carbon dioxide and sulphur dioxide into the atmosphere. The crux of the matter is that carbon dioxide and sulphur dioxide are greenhouse gases which directly generate the Greenhouse Effect. While the Greenhouse Effect may be important in supporting life, the significant increase in the quantity of greenhouse gases causes global warming (an increase of temperature on the earth’s surface) (Gartland, 42). Again, since burning fossil fuels releases sulphur dioxide and carbon dioxide, it is clear that pulmonary and non-pulmonary diseases and health conditions are bound to ensue. Asthma is the commonest pulmonary disease which may emanate from the burning of fossil fuels. Conversely, burning petrol and diesel releases lead in the atmosphere, yet lead deters mental development. It is also important to note that burning fossil fuels in the environment brings about the cocktail effect. The cocktail effect refers to a situation whereby harmless gases combine with other gases in the atmosphere and become harmful. It is a fact that there are alternative sources of energy as has been envisioned by Lemonick, Friedman and Gore. Nuclear power, compressed natural gas, biomass, geothermal power, radiant energy, hydroelectricity, wind energy, solar power, wave and tidal power are some of these alternative sources and forms of energy. Compressed natural gas CNG) as a fossil fuel, is also considered as a viable alternative to diesel, gasoline and propane fuel. CNG is environmentally cleaner, safer (since it does not spill

Present a paper that analyze the change in a major Research

Present a that analyze the change in a major organization(Ford,GM,Chrystler,Best Buy, Bank of America,ect.) base on the tr - Research Paper Example However, despite the wildly popular Model T, General Motors slowly but surely caught up with the Ford Motor Company by the early 1930s, and by mid 1930s it has graduated to become the world’s largest automobile company. It maintained its dominant position throughout the 1950s and 1960s. General Motor Company faced a series of dramatic changes in the economic environment in 1970s like the Oil Shock and the entry of Japanese competitors in the US market, and by 1980s it had entered the path of slow bleed. The industrial behemoth employed more than two hundred thousand employees and had manufacturing or marketing presence in more than 150 countries. It lost ground to its more nimble Japanese competitors steadily and the twin recessions of 2001 and 2009 triggered the near collapse of General Motors. The recession of 2009 was the final trigger and GM finally filed for bankruptcy protection in 2009. The urge to survive forced the GM management to take unpleasant but important decisi ons. Aided by strong government support, better economic conditions, a resolute management and an upswing in the market sentiments in the US as well as all over the world, GM was finally able to bounce back by 2010. This paper analyzes GM’s situation in 2000s - the external as well as internal challenges it faced and the changes it incorporated to survive, and subsequently, grow. General Motors in 2000s General Motors entered 2000s after a heady decade in 1990s. US automobile companies like General Motors and Ford Motor Company had experienced increased sales and record smashing profits. US customers loved and bought heavy cars and SUVs - vehicles that offered higher margins than smaller, compact and fuel efficient cars that the Japanese automobile companies manufactured. General Motors, by 2000, was a vertically integrated company with multiple brands and operations. These brands/operations operated independently, resulting in a lot of inefficiency. General Motors was also h eavily investing in technology. It was embracing Internet as a new medium of interfacing with consumers as well as vendors. It was also extensively investing on new communication technologies that would offer novel features to its customers (Nohria, Dyer, and Dalzell, 2002). Challenges faced The last decade of the century has been a tumultuous one, and has witnessed dramatic changes in economic scenarios. 1. Distance from the customer: The Gulf Wars had resulted in a never before seen situation – gas prices had shot through the roof and subsequently the cost of running the car had become more important than the cost of buying the car. While the nimble Japanese players had rightly understood that the environmentally conscious consumer wanted smaller, more efficient and easy to own cars, US automobile manufacturers, notably GM, continued investing in developing bigger and more powerful gas guzzlers. GM had clearly faulted on the most critical business basics – listening to the consumer. 2. Bureaucratic decision making process: The century old legacy, the very reason why GM had become such a superpower, was lost. Faced with the onslaught of Model T which offered no choices to consumers, General Motors fought back by offering its customers a wide range of cars to choose from. This was possible because the decision making process at General Motors was fast and quick. However, almost a century of world dominance had resulted in complacency in the company. This meant the management was slow

Micromanaging Coca-Cola Corporation Essay Example | Topics and Well Written Essays - 3250 words

Micromanaging Coca-Cola Corporation - Essay Example Coca-Cola makes, and promotes nonalcoholic products around the world. It primarily provides glistening but still refreshments. The company’s dazzling drinks consist of nonalcoholic drinking products along with carbonation, for example vigor beverages, and carbonated water and distinctive flavored water. Its products include nonalcoholic drinks with no carbonation, which include noncarbonated water, flavorful water and improved water, noncarbonated vigor products, and juice refreshments, ready made teas and coffees, as well as drinks of sports activities. The Company also provides flavoring compounds, sweeteners, powders with regard to filtered liquid items, refreshment elements, as well as syrups. It sells its nonalcoholic drinks principally within Coca-Cola, Fanta, Sprite, Diet Coke, and some other simple brand names. The organization advertises it’s carried out refreshment items mainly to marketers; as well as drink focuses as well as syrups to bottling as well as can ning staff, vendors, wholesalers, as well as suppliers. At present Coca-Cola areas of operations extended a long way outside of Georgia and also the United States. The firm has grown as amongst the world’s virtually all incomparable companies. The Coca-Cola brand name is probably one of the five best icons on the globe. Presently, Cola contains approximately 400 products of different brands in more than 200 countries. (http://www.thecoca-colacompany.com). In 2010, the company’s total net operating revenue equaled $35. 119 billion while its total assets were $72.721billion (http://www.yahoo.finance.com). Almost 139, 600 employees are working at global level in its different areas of operations (10-K, 2010). Mission and Vision Statements The mission of Coca Cola is perfectly for the refreshment of the community is not merely for our bodies but also for one's heart together with mood together with style additionally. Furthermore, it desires to really encourage confidence together with the help belonging to the behavior together with

Geology Volcanoes&Earthquake Assignment21 Assignment

Geology Volcanoes&Earthquake Assignment21 - Assignment Example Because of this, the P-wave shadow zone occurs and seismometers do not record the initial waves. 9. Magnitude refers to the measurement of the energy that an earthquake releases and it may be given through Ritcher scale. The lowest scale is 2.5 or less, which is normally not felt, but is recorded by a seismograph. Scale of 2.5 to 5.4 means minor damage and can be felt most of the time. Scale of 5.5 to 6.0 will cause damage to structures while scale of 6.1 to 6.9 will cause damage in an area with heavy population. Major earthquakes record scales of 7.0 to 7.9 while a magnitude of 8.0 or higher can destroy an entire community located near the epicenter. 10. The intensity of an earthquake means a measure of the earthquake’s power of shaking. The intensity is measured by the Mercalli scale that represents the damage or effect that the earthquake causes. Intensity can range from I to XII given in Roman numerals. 11. Intensity of an earthquake varies for various reasons. It decreases with distance of the earthquake. Intensity also depends on the shape of the building, foundation, or mode of construction. Intensity also varies depending on the near surface or regional geologic conditions. 20. Vertical evacuation refers to a method of evacuation preferred for helping people out of the area affected by an earthquake or Tsunami. It involves structures that resemble artificial hills such as a ramp or a lighthouse. A vertical evacuation used in the case of a Tsunami allows the waves to pass through the lighthouse or ramp while victims seek refuge in top floors. 21. Things that ought to be in an emergency supply kit subsume a flashlight, food, water, weather radio, spare batteries, first aid kit, medical items and seven-day supply of medications, personal hygiene items, multi-purpose tool, hygiene and sanitation items, cell phone with charging system, contact information, emergency

Health & Illness Assignment Example | Topics and Well Written Essays - 2000 words - 1

Health & Illness - Assignment Example In this case, the lower social classes are more likely to experience health problems than those in the higher classes and in the same way, the ideas of health and illness in Britain vary in different cultures as well as social groups. Now this draws our concern to healthcare in Britain. Health care according to Spicker (2015) can be divided into hospital care, primary care, and public health. Of all the three, public health happens to be the most important issue in any given health population. The medical care of Britain in the 19th century was basically voluntary. The development of health care in Britain came about by the fact that sickness was primarily brought about by pauperism (Spicker, 2015). In response to this, infirmaries for the sick were set up by the Poor Law Authorities. Since the UK has experience in the development of the National Health Service (NHS) for about 60 years now it knows how to work with the government as well as private organizations and get to convince them on how to design and develop first class healthcare systems. Ever since the development of the NHS the UK has invested billions of pounds just to see to it that quality healthcare is always available for all its citizens (Healthcare UK, 2014). However, this is not always the case. Let us narrow down to Britain where the ideas of health and illness vary in different cultures and social groups as we are yet to find out. Censoring Leach (2013) it is evident that "Cultural differences affect aspects of behavior significant for making a diagnosis."Leach further revealed prolonged mourning periods after close bereavement. This is something worth attributing to something as grief spilled over into clinical depression. The divers cultural population in Britain have got differences when it comes to illness behavior, this involves how they handle their health matters based on their own beliefs. In each of the ethical groups there are prevalents diseases that come about most likely because

To what extent can improvements in productive flow and product quality Essay - 2

To what extent can improvements in productive flow and product quality lead to an increase in sales and profit - Essay Example To meet the growing demand, it is viable to move production to a larger facility like a manufacturing plant. This can reduce the cost of production and increase the volume of sales. Increased production can reduce the cost of manufacturing per unit, and this can enable the company to lower the price of products thereby increasing sales. In order to earn more profits, it is necessary to boost sales and this can be done by producing better quality goods at reduced costs. This paper discusses how productive flow and product quality lead to an increase in sales and profit. Production and quality In any business, the traditional concept of enhancing sales and increasing profit is to increase the volume of production with innovative technologies so as to produce quality goods that will satisfy the demands of the consumers. Sales can increase when products become easily accessible and affordable for consumers. Therefore, the main focus of the management should be on increasing production an d also distribution efficiency. This concept of production is applicable in two different situations. In the first situation the demand of a product is so high that it exceeds the supply i.e. production of the product is below the quantity in demand. In this case, management should apply plans and strategies to increase production while keeping the cost of production per unit low. ... However, this same concept which is know as production concept may not work for other companies if the consumers do not find the product attractive in terms of quality, performance and innovative characteristics. In such case, it is required to follow the product concept. Under this concept the business organization should focus on improving production techniques to continuously increase the quality of products. However, there is a disadvantage, for instance, producing better mousetraps may not satisfy the consumers’ need for eliminating mice. The demand may be for other types of solutions like a chemical spray or an exterminating service. Moreover, even a good quality product cannot boost sales unless the packaging is done attractively, pricing is affordable and distribution processes are efficient. Also a good deal of promotion and advertising is required in order to convince the buyers that it is a better quality product. This calls for selling concept which implies that co nsumers will not respond to enhanced quality unless rigorous selling and promotion efforts are made by the business organization. Then there is the marketing concept which indicates that the objectives of business enterprises of increased sale volumes and enhanced profit structure can be achieved by understanding the demand curve of the target markets, and by providing quality goods for consumer satisfaction more efficiently than the competitors. The selling concept holds an inside-out perspective, which means it focuses on heavy selling of the existing products by rigorous promotions and advertisements. Contrary to this the marketing concept holds an outside-in perspective, which means it puts emphasis on consumer demand, coordinates all marketing

Risk assessment for non-profit hospital Essay Example | Topics and Well Written Essays - 1000 words

Risk assessment for non-profit hospital - Essay Example Generally, non-profit organizations do not perform risk assessments mainly due to insufficiency of funds. Since non-profit organizations have only limited sources to raise funds, they would find difficulties in their day to day operations if they allot money for risk assessment program. This paper will particularly perform a risk assessment for non-profit hospitals and discuss various aspects related to the issue. Importance of Hospital Data Hospital data may include a pool of documents including inpatient data, outpatient data, pricing data, hospital room rates, hospital financial data, patient case sheets, medicine stock data, medicine details, length of patient stay and discharge data, staff data, and other administrative and strategic documents. Evidently, hospital data have considerable significance on a healthcare environment because they play an inevitable role in promoting quality care and patient safety. According to the Hospital Data Project, â€Å"hospital data are now re quired to serve a variety of purposes including supporting activity monitoring, performance measurement, casemix-based funding, service planning, and epidemiological analysis† (HDP, 2003). ... In the view of Sorgente, Fernandez, and Petrie (n.d.), past patient treatment records are necessary for hospitals to give immediate and quality care to patients in future visits. In addition, staff data are very crucial to facilitate better distribution of duties and responsibilities among the hospital staff, particularly nurses. Therefore, it is extremely important to keep the hospital data secure and unreachable to unauthorized parties. If the data are improper or unsecure, they would be accessible to external people and this situation would adversely affect the confidentiality, availability, and integrity of data. To illustrate, when the hospital data are lost due to network attacks or any other reason, the hospital management cannot obtain access to past patient case records and medicine stock details whenever needed. Undoubtedly, this situation would reduce the quality of the care and hence challenge the patient safety. Likewise, some important data like diagnosis reports and ot her patient/disease detail would lose their confidentiality once the hospital data become unsecured. Under such circumstances, the victims (patients) may file lawsuits against the hospital. Finally, the authorities concerned cannot the ensure integrity of hospital data if those data are prone to unauthorized access. According to a report by UC Davis Health System, cancelled operations, false or delayed test results, and poor quality patient can be the direct implications of unsecure hospital databases. Kinds of Attacks Malware attack is likely to threaten a hospital database. Experts suggest that hospital databases are under the threat of malware attacks. Hackers try to access hospital data and thus manipulate hospital records. Such attacks can cause dreadful harms to