The Marketers Do Not Target Consumer Behaviour Data And...

Those who enjoy the sport of basketball or fashion prefer various types of footwear and therefore are the major consumers. For instance, brand loyalty such as Nike, Jordan, Adidas, and athlete endorsements influence a buyer’s decision. The marketers do not target individuals who dislike basketball, and people who are above or below the age of the target market. As a result, it is a source of opportunity because it introduces a product line such as socks, insoles, and cleaning spray for consumers outside of the target market. Furthermore, in terms of gaining an understanding of consumers, secondary and primary data can be collected. Firstly, syndicated data such as the Bureau of Broadcasting Measurement and Yankelovich can be purchased to gain information on consumer behaviour data and monitoring consumer attitudes, values, and lifestyles ( Grewal et al., 2015, p.214), Survey research can be conducted ( Grewal et al., 2015, p.225-7). Panel data can be collected to understand consumption from buyers versus non-buyers, as it shows a picture of purchase records over time (Grewal et al., 2015, p.215-6). Surveys and or questionnaires are composed by randomly assigning ten individuals from various age groups, and asking them unstructured questions about their likes and dislikes. For instance, â€Å"do you like watching or playing sports?† or â€Å"basketball†, to understand them in more detail we would also ask about brand names, what types of shoes they wear , casual, formal , etc.Show MoreRela tedBusiness Studies Marketing Notes5463 Words   |  22 Pagesmarketing decisions and practices on customers’ wants and interests. o Relationship marketing: the development of long-term and cost-effective relationships with individual customers. †¢ Types of Markets- resource, industrial, intermediate, consumer, mass, niche A market is a group of individuals, or both that: o Need or want products (goods or services) o Have the money (purchasing power) to purchase the product o Are willing to spend their money to obtain the product oRead MoreAdms 2200 Mid-Term Exam Prep6012 Words   |  25 Pagesto goods and services from marketer to buyer. Form Utility – Conversion of raw materials and components into finished goods and services. 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